liquid gold

The Viagra of Tequilas?

The tequila that can help you make it through a long night? Go figure. Caramba tequila is claiming, through an extremely provocative ad, their tequila has extra anejo that will provide you that much needed help when your sexual escapades continue on in to the early hours of the morning. The sad reality is that anejo, in terms of tequila, simply refers to the number of years that the alcohol has aged, typically somewhere between one and seven. The “good” people at Caramba tequila along with the majority of the capitalist world have realized that sex sells. The more flamboyant you can be with incorporating sex into your advertisements the more people will typically choose your product. The ad assumes that you will notice a pair of attractive legs laying in a bed in which the sheets appear to be strewn about and wrapped over the woman’s body. The ad also assumes that you will notice the torso and legs of an extremely fit man on the right side of the ad. The next assumption the ad makes is that you will notice the significance in the placement of the bottle of tequila in regards to the body positioning of the man. When the two are lined up as they are in the ad it appears as though the man has a raging erection. The final assumption being made by the ad is that the viewer will draw the connection between the naked woman lying in the bed with the naked man and the fact that they are most likely about to engage in sex until the wee hours of the morning. To top everything off, Caramba employs a double entendre by stating “extra anejo for an extra long night”. There-in lies the promise being made by Caramba Tequila. Caramba is promising that through drinking their tequila you will be blessed with a large penis that can be used to have sex with an attractive woman for longer periods of time than you ever thought possible. False promise? Lets get a bottle and find out…